Atomic Floyd Builds Metal Headphones For Your Heavy Metal

Slickly designed, metal headphones bring music to our ears.

Following a much-hyped, very enthusiastic reception from music lovers and fashion aficionados in the UK, France and Japan, Atomic Floyd officially launches in Hong Kong.

Looking at the design, and listening to the quality of the sound you can tell these headphones were created by a company that had backgrounds in style and function. The team at Atomic Flyoyd are in fact a collective of designers and engineers with backgrounds at Nike, adidas, Philips and Shure.

While most headphones are comprised of plastic components, Atomic Floyd’s are handcrafted with metal materials including AcousticSteel, Titanium and 24k Gold. So the trifecta of quality headphones is represented here: design, workmanship and sound! You know you’ll be impressed when you learn that the cable is made of a kevlar fabric!

Innovations include:

• AcousticSteel: An ultra-thin material that increases the acoustic chamber capacity to achieve spectacular world-class acoustics.
• AirVents: Acoustic porting that increases driver movement by controlling the flow of air for deep distortion-free bass.
• Performance Cabling: High-definition Kevlar fabric cable that delivers high clarity audio in robust tangle free cord.
• SoundProof Eartips: Small, medium and large size ear tips that offer maximum comfort and excellent noise reduction.

Designed for music lovers with something to say, Atomic Floyd headphones work with iPhones, iPods, BlackBerrys, MP3 players and other mobile phones. Each product comes with a protective leather travel pouch, an airplane adapter, DJ jack, as well as a two-year manufacturer’s warranty.

Atomic Floyd founder James Strong says:

“Our headphones were conceived by engineers at the top of their game, shaped by designers responsible for some of the most cutting-edge products of the past 10 years and built with the finest components. The result is great looking headphones that deliver an unrivalled sound experience.”

“I’ve spent years seeing brands buying off-the-shelf headphones, branding them up and selling them with a massive price uplift. But there’s no skill, no beauty and certainly no thought in products like that. We wanted Atomic Floyd to be the exact opposite. We are defying industry standards and defining a new consumer market, going far beyond the traditional parameters of music, fashion and technology.”

Atomic Floyd sent some samples of their headphones to the Neonpunch offices and we’re in love with them. Sound is incredible and the quality of the metal is fantastic. No more tangled factory-made iPhone headphones for us!

Atomic Floyd launches in Hong Kong in March 2010 with a five-piece collection, including

• the HiDefJax at HK$1,280;
• HiDefDrum + Microphone at HK$1,480;
• AirJax and TwistJax at HK$1,780;
• AirDrum at HK$2,180.

Products are available from mid-March from:

• Apple Store (HK)
• HMV (Landmark, Central; Tsimshatsui; Style House, Causeway Bay)
• Fortress
• New Vision (Sun Kong House, Mongkok; Park Lane, Tsimshatsui)
• DG Lifestyle (IFC; Times Square, Causeway Bay)