The Call of Juarez is Heard at Outback Steakhouse

The PS3 gets a medium-rare launch in Hong Kong.

The Playstation 3 FPS game Call of Juarez: Bound in Blood got a real char-grilled promotional charge in Hong Kong as Sony teams-up with Outback Steakhouse and Hong Kong models E-Cup Baby and Lavina were on hand to spice up the proceedings in sexy cowgirl outfits and mixing drinks for the guests. You got to hand it to Sony Hong Kong, they sure know their demographic and how to market directly to them.

Besides the western theme game, the point of using Outback Steakhouse is that they have some party coupon/game package for you as well as having a scratch and win contest on the game packaging tgat an get you a Cowboy party hopefully with these lovely ladies attending. Contest is on till the end of July.

Lets turn back to the game for a second as well, its getting 77% on Metacritic with best quotes sounding like:

It was definitely a nice change of pace from the standard World War II/sci-fi settings and until someone does it better, Bound in Blood is, in my opinion, the best Western-themed shooter around. – Gamepro

Call of Juarez: Bound in Blood is a thematic triumph that makes you look past the gameplay lumps. Come for the western fantasy, revel in the visual presentation and get a decent shot of first-person action in between. – Play Magazine.

It came in at #5 on the sales chart for last week on the Playstation side but you be the judge with what you see in this video review:

More photos of E-Cup baby and Lavina below. Don’t drink too many green margaritas ladies: