New Samsung Signboard Illuminates Victoria Harbor
Something big and bright on top of Harcourt House and Mass Mutual Tower.

When you look over to Hong Kong side from Tsim Sha Tsui be prepared to see this new Samsung signboard.
Samsung launched similar signboards in New York and London, so while we don’t necessarily need another neon sign in our sky, it is interesting that the Korean company chose HK as the third city and not somewhere closer to their headquarters like Seoul or Shanghai.
It must be because Samsung have managed to work their signboard into the Symphony of Light events that happen over the harbor. In order to tie in with that show, the Samsung LED signboard will cast a light into the sky over Victoria Harbor from 8:00-8:15pm every night. Images on the signage will synchronize with the music, while the signage emits colors into the sky together with the lighting, spotlights and lasers from buildings on both sides of the harbor. And no doubt from 8:16pm onwards there will be “messages” about Samsung’s line of products.
OK so it’s not a total hard-sell from Samsung, the signage will show “Welcome” messages in various languages and show the time such as the time at certain times every morning, to convenience people on both sides of the harbor.
And you can get on the signboard too; Samsung will allow Hong Kong citizens and tourists to post messages through the LED signage during festivals. The first session will be hosted from Sept. 23 to 27. You can go to their site here (English and Chinese) to post your message and it’ll be shown on the Samsung LED signage from 7:30-8:00pm and 8:15-8:45pm on Oct. 1, China’s National Day.
What would be really cool is if you could Twitter the tag #SamsungHongKong at a specific time and your message would appear on the signboard.
Hey, if you’re going to burn the electricity to do this you might as well give us something we can use, right? At least the event brought out the lovely Ms. Gaile Lai, someone who can light up the harbor without any electricity:











