Giorgio Armani Spring 2012 Campaign

The lightness of being.

There’s something striking about this image from Giorgio Armani’s Spring campaign.

We attribute this to the sharp contrast of Simon Nessman’s dark outfit against a sterile and untainted looking beach. Shot by Mert Alas and Marcus Piggot under the creative direction of Giorgio Armani, the campaign sums up the men’s collection right down to its core; lightness, geometric patterns and updated silhouettes.

We’re especially coveting the zigzag pattern shirt and the generously cut trousers that are nipped just at the knee. Despite the dark colors of the outfit, there’s a certain subtlety to the entire image that we can’t pin down but can definitely feel.