Nike+ SportBand Takes Exercise to the Digital Extreme

Show-off your best running times on Facebook…from your wrist!

You have to hand it to Nike, they make exercising exciting even for geeks and bring high-tech to the usually low-tech.

The Nike+ SportBand give runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems. The Nike+ SportBand will be available now with a suggested retail price of HK$500.

It just doesn’t stop there, at nikeplus.com they’ve added many new features and social media opportunities including:

• Personalization: The new navigational system includes a customizable homepage for members providing at-a-glance views of your training, progress in goals and challenges, and your Nike+ Mini. Now runners can personalize every run to illustrate their mood, weather, terrain, route and more.

• Find Your Friends: Runners will now be able to search for like-minded and similarly-skilled runners, accept new friend requests and initiate challenges in conjunction with their favorite social media platforms. And because no good run should go unpublished, runners can broadcast their own successes beyond Nike+, with automatic updates to Facebook status, Twitter feeds and much more.

• New Shoe Finder: This feature asks runners to answer a few simple questions in order to receive a customized shoe recommendation based on the latest shoe technology.

Facebook and Twittering during our morning jog? Is this too much? Usually we jog to get away from the computers and just take an iPod Shuffle for the tunes. But there might be some of you out there who need to stay in touch more and it looks like Nike’s got you covered.

The User Guide is here so you can test your tech competency level and a Stuff review here.