Replay ONEOFF Opens Its Tailored Store in Causeway Bay

The Italian denim brand makes its mark on Hysan Avenue.

Jack Wills, I.T, Forever 21: Causeway Bay gets hotter and hotter as Hong Kong’s must-visit fashion district!

Replay is the latest brand to open a new store in the area, and they are really putting their stylized stamp on their new location called: ONEOFF.

The “tailored store” is sized at 120 sq.m and was designed to honour the distinctive Replay personality and its love of nature. A key interior design element is the “enchanted forest” theme, where a large main wall has been covered in plants to highlight their support of eco-sustainability.

For its unique retail edit, the REPLAY ONEOFF concept is centred around tailored denim. The store will showcase one-of-a-kind denim couture dresses produced by REPLAY – such as the two pieces recently produced for the MTV European Music Awards 2011, specially worn on stage by two of the brand’s style ambassadors, models Bar Refaeli and Irina Shayk.

Lots of guys denim outfits as well as the store’s original edits of the finest releases, quality limited products and must-have exclusive pieces from the group’s brands (REPLAY, We Are REPLAY, Red Seal by REPLAY, White Seal by REPLAY), which have been carefully curated for the Hong Kong market.

REPLAY ONEOFF

• G/F, No. 2-4 Hysan Avenue, Causeway Bay
• Tel: (852) 2972 2780