Sony Ericsson Goes Pure in Hong Kong with the New Xperia

Back to basics with Sony Ericsson’s sleek new mobile.

Last night at a gala extravaganza atop of the IFC Mall at G Bar, Sony Ericsson Hong Kong unveiled their latest mobile phone, the Xperia Pureness. Invited to help launch the new phone was Shu Qi (舒淇) and, of course, the usual bevy of celebrity models!

The Xperia Pureness sports a transparent display screen and a sleek body. The new phone is an elegant device that exudes style and sophistication, along with a simple set of features that won’t overwhelm the user.

The Pureness features an Mp3 player, Bluetooth connectivity, Email, SMS, Organiser and web browsing functions. However, the phone does not have a built-in camera which Sony representatives said was in keeping with the design concept’s need to be simple and easy-to-use.

The Sony Style website currently lists the Xperia Pureness price as “Pending;” however, 3 Mobile’s website lists the phone at HK$6,888 or HK$4,980 + prepayment HK$1,000 (with 18-mth contract).

Basic features

• Download speed: up to HSDPA 7.2Mbps
• Upload speed: up to HSUPA 2.0Mbps
• Network: WCDMA / GSM Quad-band
• 1.8 “grayscale transparent display with 240 x 320 pixels
• Audio / video streaming
• Video supported format *: MPEG4, 3GPP, H.263, H.264, WMV
• Audio supported format *: MP3, MP4, AAC, MIDI, AMR, WAV, WMA
• Integrated FM radio
• MMS
• Email supported protocols: IMAP4, Mail for Exchange, POP3, SMTP
• MP3 ringtone
• Bluetooth and USB connectivity
• Java
• Memory: Built in 2GB

Specifications

• Dimension: 102 x 43 x 13mm
• Weight: 70g
• Colour: Black
• Battery performance
• Standby: 350 hours
• Talk time: 210 minutes